To Launch February 2010
Mission
Legacy Media Institute is a 501(c) (3) organization dedicated to bringing together leading Professionals in the film and television industry, outstanding educators, and young men and women who wish to pursue the entertainment media as their life's work. By means of its Programs, the Institute seeks to promote excellence and accountability throughout the process of creating media that reflects a diverse global society.
Statement From Founder & CEO
Tim Reid
Media worldwide is undergoing dramatic change as it defines social, economic and political forces, supplies cultural icons, frames cultural stereotypes, and conveys much of the news and information that shape the perception of reality for billions of people on a daily basis. In this atmosphere of media consumption, fragmented audiences, and consolidation of media ownership, lies a critical need to identify new strategies and models for the production and distribution of socially responsible media.
I’ve always viewed media as an entertainment and informational resource that could enable members of different groups to share ideas and interests across racial and ethnic barriers. However, contemporary media often lags behind the evolution of the societies they serve. A concern for our waning cultural integrity has led me to use the experiences of my 35 year long career to join in the effort to develop leadership, sound media skills based on timeless values, and creative passion among the emerging young talent that seek a career in media.
New Millennium Studios’ combination of technical infrastructure, close ties to industry professionals, production track record and commitment to diversity makes it a suitable home for a new type of creative industry incubator. Legacy Media Institute will be a support system for diverse, independent minded creative talent; and an authoritative source of market research on the tastes, interests, media usage, consumer patterns, and demographics for a multi-cultural audience. In addition, through its labs and seminars, the Institute will bring emerging artists together with established industry professionals. Together with academic institutions Legacy Media Institute can become a 21st Century paradigm that leads emerging artists on the path to becoming more enlightened in their work and able to balance conflicting media values in order to find common ground with a global audience.